Roger Entner

Founder & Lead Analyst, Recon Analytics

Roger advises telecom, media and technology companies on strategic and tactical business as well as public policy issues to allow them to compete better in the marketplace. Some of the challenges he helped to address are mobile market trends and business drivers and how to position themselves for growth and profitability, TMT convergence, bundling, changes in media consumption, software-defined networking, transition from MVNO to MNO, as well as providing the evidence and arguments for light touch wireless regulation and spectrum allocation for 5G.

He is one of the most mentioned telecom analysts with hundreds of quotes every year. In addition, Roger’s research has been cited in six Annual FCC Mobile Wireless Competition Reports to Congress. His research around wireless spectrum has been cited by the White House’s Council of Economic Advisors, the Department of Defense and FCC Commissioners as a foundational component to formulate American spectrum and deployment policy. Roger has written seven reports for CTIA documenting the increasing impact of the wireless industry on the US economy. He is a regular contributor to Fierce Wireless and its sister publications. Roger has also testified before Congress on the impact of the wireless industry on the US economy, the demand for spectrum and issues around the deployment of wireless infrastructure.

Before starting Recon Analytics in January 2011, Roger was the Senior Vice President, Head of Research and Insights for the Telecom Practice of The Nielsen Company. He came to Nielsen through the acquisition of IAG Research, where he headed the telecom business unit doubling revenue every year. Roger established IAG Research products a core component of how all nationwide wireless operators were buying their TV advertising time as well as determining which and how long advertising spots are aired by identifying more memorable ads and more memorable, underpriced programs resulting in more efficient advertising spend. Before IAG, Roger was Ovum’s Vice President responsible for North American Telecoms ten-folding revenues in two years. Before that Roger led the Yankee Group’s US carrier practice.

Roger is the Co-Chairman of the Boston Warburg Chapter of the American Council on Germany. Roger has been an advisor to the National Science Foundation and is on the advisory boards of a number of start-ups.

Roger received a Bachelor of Arts in Business Organization, from the Heriot-Watt University in Edinburgh, United Kingdom, and Master of Business Administration from the George Washington University in Washington, DC and an Honorary Doctor of Science from the Heriot-Watt University.

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