Without 'Digital Trust' and the public's ability to feel safe with new innovations, adoption of future services will falter. We spoke to a leading researcher about how to balance freedom of speech with online safety and the effect of combining psychology and technology.
6GWorld spoke with Glen Dormieux, CEO of Playrcart, about the evolution of online consumer trust, expectations and behaviour, and how the advertising world is adapting.
Advertising-driven “attention economy” services reinforce an overused, but pithy, quotation that “If you’re not paying for the product, you are not the customer; you are the product being sold”. Regardless of the contested truth of that statement, the popularity of the sentiment reflects a public perception that the relationship between consumers and those using their data is in some way broken.
Is it possible to reformulate the relationship between data-oriented companies and public bodies and the customers whose data they use? According to a recent collaboration between the WEF and the City of Helsinki, yes.