6GWorld spoke with Glen Dormieux, CEO of Playrcart, about the evolution of online consumer trust, expectations and behaviour, and how the advertising world is adapting.
At the 6GSymposium AT&T EVP Andre Fuetsch recently called on 6G networks to become a set of modular, autonomous network components capable of collaboration. How realistic an ask is this, based on current developments?
Advertising-driven “attention economy” services reinforce an overused, but pithy, quotation that “If you’re not paying for the product, you are not the customer; you are the product being sold”. Regardless of the contested truth of that statement, the popularity of the sentiment reflects a public perception that the relationship between consumers and those using their data is in some way broken.
Is it possible to reformulate the relationship between data-oriented companies and public bodies and the customers whose data they use? According to a recent collaboration between the WEF and the City of Helsinki, yes.
In future networks will be more decentralised; more automated; more multi-access. What will that mean for the fundamental task of moving data packets to the right places, times and users? 6GWorld breaks down a few of the challenges and possible solutions with three experts from Enea.
6GWorld had the pleasure of talking to two executives recently from very different companies working to forge partnerships between telecoms service providers and other industries. However, there are striking similarities in the evolutionary paths that they, and the operators they work with, have followed to create effective partnerships with players in other industries that allow operators to monetise their capabilities.
"The COVID-19 pandemic has accelerated the digital transition and revealed the challenges that still exist when it comes to connecting households and people, as well as the digital skills required to participate effectively in the online world. As a result of the pandemic, the need for a digitally competent population and the demand for a digitally skilled workforce has grown even more pronounced."
A consortium of European companies and organisations comment on the proposed EU Data Governance Act, outlining recommendations to improve a governance framework that will provide true control over personal, business and public data.